Insights & Updates

Here’s what’s on our minds right now.

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

How to create online video ads that work

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.

Agency Lessons Learned from Working with Dot Coms

Through the years those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales.

Gunfight at the Podcast Corral

Three shots at making podcasting better for advertisers.