Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #22 | Advertising Marketplace Updates

In this edition: Apple will soon limit the ability to utilize the IDFA for mobile app targeting and tracking. TV viewership leveled off at the end of 2020 across cable and broadcast. Our agency has a comprehensive approach to ensure brand-safe environments for our clients’ campaigns.

Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.

Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.

Media Impact Report #18 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.