23andMe

Overview

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After a sharp product revamp in the early days of the genetic testing service, Rain the Growth Agency was brought in to educate customers about the product use and benefits, help give meaning to the brand name, and boost sales. As brand awareness grew, so did product improvements, leading to tremendous growth with solid ROI.

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23andMe "60 Reports" Gmail Expandable Ad

23andMe "60 Reports" Gmail Expandable Ad

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23andMe "Valentine’s Day" :60 Digital Audio