Rachel Baker
SVP, Head of Video Investment and Partnerships
New York, New York
As Senior Vice President, Head of Video Investment and Partnerships, Rachel Baker helps drive the agency’s strategic vision for media investment with a focus on linear and connected TV (CTV). She oversees a team of media buyers across video, audio, print, and out-of-home (OOH) channels and collaborates with key media partners and guiding the agency’s leadership on industry trends and media technologies.
Rachel previously served as Senior Vice President, Managing Director of Video Investment, at Horizon Next where she most recently oversaw national and local TV and CTV investment strategy, and pioneered streaming and programmatic initiatives. She holds more than 20 years of industry experience, including roles with Allscope Direct and Integrated Media Solutions (MDC Partners), and has proven success in media negotiation, strategic leadership, and the development of integrated video campaigns that drive significant client growth across the U.S. and Canada. She has supported brands across a variety of verticals such as HelloFresh, Safelite, Peloton, PrizePicks, United Health Group, Dish, Sling, Jenny Craig, SharkNinja, Lens.com and J.G. Wentworth.
Rachel holds a Bachelor of Science in Advertising from Syracuse University’s Newhouse School of Communications and has received multiple industry accolades, including the Cynopsis Digital IT List Award. She is also an active mentor and advocate for diversity, equity, and inclusion initiatives within the industry, and is based in New York City.