Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional TV viewing has remained the same compared to 43% for Millennials.
All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.
The Trump win against Clinton will be analyzed for decades. But as a shallow advertising guy, I can't help but look at this historic turn of events for my own mercenary purposes.
A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.