Rain developed a concept that utilized all animated graphics to produce a time and cost-effective campaign for Leesa Sleep to spotlight the direct-to-consumer mattress company's newest social impact initiative.
Insights & Updates
The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.
In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.