Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #3 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.

Media Impact Report #1 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like Facebook and YouTube.