In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.
Insights & Updates
The coronavirus pandemic has called into question every aspect of advertising strategy in ways never seen before. It’s not your typical financial crisis – it’s a crisis with a call to arms.
Wave I of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
In this edition, we focus on price advantages across media channels, changing consumer behavior, advertising messaging alignment with the new reality, and new approaches by TV personalities to produce and distribute content.