In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage.
Insights & Updates
The Fab Lab's Digital Daycare is something that is intended for the masses. All children have been impacted in how they learn, and Crazy Aunt Lindsey & team have set out to make sure nobody misses out on learning. It's fun and educational for the whole family!
Rain developed a concept that utilized all animated graphics to produce a time and cost-effective campaign for Leesa Sleep to spotlight the direct-to-consumer mattress company's newest social impact initiative.
The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.