Insights & Updates

Here’s what’s on our minds right now.

Sports Fans Are as Loyal as They Come

What happened to the loyal sports fans when COVID-19 caused all activities to come to a grinding halt? The cancellation of live sports was very upsetting to many fans and created a massive hole in many advertisers’ media buys. There has been so much uncertainty lately, but one thing is certain, these sports fans are loyal. Marketers have been hard pressed to find ways to fill the void of live sports on their media buys, but the wait for the original impressions draw is over.

The Low-Risk Decision To Pause Facebook

Advertisers that vowed to boycott spending on Facebook have passed the halfway point of that commitment, and brands will soon know the impact of taking a stand against a major advertising platform.

Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Our advanced analytics partner sharing its POV on measurement during the Facebook boycott, streaming media consumption continues to rise, and some sports leagues are preparing to return soon, but others will not.