Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.

Everything was measurable, and everyone was confident in their decision-making – until they weren’t.

R2C Group announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace.

In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.