In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.
Insights & Updates
Rain the Growth Agency has secured a media buy to unlock exclusive placements on YouTube Select and YouTube TV as it continues to expand its advertisers' presence on the platform.
In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.
The top-rated mobile carriers’ partnership with Rain the Growth Agency spans nine years and the substantial investment in targeted marketing, including high-profile network sponsorships, has resulted in 20% revenue growth year over year.