Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
Insights & Updates
In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.
Liingo Eyewear launches new TV and OTT direct- to-consumer campaign, filmed and produced remotely in under two weeks by Rain the Growth Agency.
In this edition, we are focusing on the latest viewership trends for linear TV, retail foot traffic, as well as an agency recommendation for brand and campaign safety measures.