Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.
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Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.