Insights & Updates

Here’s what’s on our minds right now.

What’s the value of TV ads in a digital age?

Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.

Super Bowl 50: The (Fair) Price Of Impact

Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.