In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.
Insights & Updates
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?