Insights & Updates

Here’s what’s on our minds right now.

Research on the phases of COVID-19: The 4 F’s

The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.

The Pandemic Is Showing Just How Much Working Moms Have to Juggle

In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.

Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)

Was anybody really prepared for COVID-19? In Oregon Business Magazine's "Storyteller-in-Chief" series, our CEO, Michelle Cardinal, writes about her strategy for surviving the economic storm caused by the pandemic. Among other things, preserving company culture is crucial right now.

COVID-19 Consumer Research Wave II

Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.