In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.
In this edition: Our media team provides a comprehensive recap of the 2021 Upfronts. Plus, an analysis of the impact Apple's iOS 14.5 rollout is having on media campaigns.
Common themes we saw emerge in the 2021 Newfronts, commonly known as the digital version of the Upfronts, included a massive focus on streaming content and many partners expanding out their own unique platform offerings through new ad units and integrations with creators and original content. The Newfronts built on a lot of the themes we saw last year, with more advanced offerings being developed as consumers continue to move to digital channels for their media consumption.
In this edition: Our media team provides full recaps of the 2021 NewFronts ("the UpFronts for digital media") and the Podcast Upfronts. Plus, an update on the impact of Apple's iOS 14.5 rollout.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.