The end of the year always marks a time for us to think about the year past and make our New Year’s resolutions for what we want to change.

TaxACT.com launched its "DIY America" campaign, promoting the company’s tax return software. The creative and media were both handled by R2C Group, TaxACT’s agency of record.

When it comes to media interaction, consumer behavior and expectations have changed.

More and more, I’m seeing web brand innovators who are making it because of their sharp approach to the market.