How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?
Insights & Updates
What can we say about the near future of programmatic TV buying? Technology and tradition will be the best frenemies ever.
Have you been following the debate around giving consumers more choices for their set-top cable boxes?
Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.