Insights & Updates

Here’s what’s on our minds right now.

Infographic: OTT Digital Video: Who’s Watching What

In this infographic we break down three demographic groups that we can compare and contrast based solely on consumption of OTT digital video: streaming only, mixed platform and linear TV only.

April 2022 Media Impact Report

The April 2022 edition of the Media Impact Report highlights why and how advertisers should start considering gaming as part of their strategy, the importance of a strong normative database for efficient campaign analysis and how to market directly to your target audience through OTT.

OTT Basics

Multiple research firms are forecasting massive investment increases for OTT media. We break down the basics to help brands looking into OTT advertising.

New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide, Your OTT Market on Demand. The guide’s three sections cover over-the-top (OTT) basics, details on viewer demographics and five OTT advertising forecasts.