In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement
Insights & Updates
Panelists shared their stories of breaking into the industry and professional tips. We have found that Black talent rarely secured their position through the traditional application process. Instead, it often began as a conversation with someone who became their sponsor or advocate within these companies, who then opened their network by offering them a referral or even a position on their team. These conversations took place at gyms, through cold email outreach, at conferences, on trains, and even at work. Our panelists highlighted these journeys and shared resources on how to break into the advertising industry.
In this edition: Facebook has shortened attribution windows ahead of the iOS 14.5 rollout, resulting in fewer reported conversions in the platform. Linear television viewership has declined since the increased levels in 2020, with week to week volatility driven mainly by news, weather and sports. Super Bowl LV in 2021 experienced lower overall viewership in linear year over year, with more engagement in digital platforms.
Mercari registered measurable growth in brand equity, according to The Harris Poll’s Brand Bowl Index for 2021. The popular online marketplace ranked in the top 10 for other brand attribute metrics: momentum, quality, and familiarity. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement. The spot aired in the second-highest rated quarter hour of the Big Game. Rain the Growth Agency produced the creative campaign and secured the media for this high-profile placement.