In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage.
Insights & Updates
Rain developed a concept that utilized all animated graphics to produce a time and cost-effective campaign for Leesa Sleep to spotlight the direct-to-consumer mattress company's newest social impact initiative.
The phases generally follow those of coping, including shock, anger, resistance and acceptance, according to an ongoing study being conducted by Rain's Brand Strategy & Research team.
In early March, Covid-19 rapidly shifted what day-to-day life looked like for many agency moms. The greatest gift this Mother's Day would be to eliminate the bias against working mothers.