Insights & Updates

Here’s what’s on our minds right now.

Is Television Ever Going To Improve?

How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?

Super Bowl 50: The (Fair) Price Of Impact

Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.