Insights & Updates

Here’s what’s on our minds right now.

Mercari Named the New Title Sponsor of the Texas Bowl

HOUSTON – Lone Star Sports & Entertainment and ESPN Events today announced Mercari, Inc. (Mercari US) as the new title sponsor of the Texas Bowl, an annual collegiate postseason showdown between teams from the Big 12 Conference and the Southeastern Conference. Entering its 15th year, the Mercari Texas Bowl is owned and operated by ESPN […]

Media Impact Report #21 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Companies should start preparing for a future where customer data is legally protected. The 2020 holiday season has been driving historically high online sales, while in-store foot traffic decreases. The media marketplace continues to be competitive heading into Q1.

Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.