We take a look at several trends that are reshaping OTT advertising in 2022 and beyond.
Insights & Updates
As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.
The May/June 2022 edition of the Media Impact Report features a recap of this year's Upfronts, Newfronts and more.
Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.