Insights & Updates

Here’s what’s on our minds right now.

When Marketers Move, Does Their Bias Move with Them?

As the U.S. demographics continue to change, marketers will need to follow suit – the “perfect” audience may not be who or where we think anymore.

May/June 2022 Media Impact Report

The May/June 2022 edition of the Media Impact Report features a recap of this year's Upfronts, Newfronts and more.

It’s Game Time: The Gaming Industry Continues to Explode

Nate Becker, Director, Media Planning, summarizes learnings from IAB's first annual Playfronts, focused on why and how advertisers should start considering gaming as a central part of their brand’s strategy, and debunks misconceptions about who gamers are and how to place advertising at scale.