Insights & Updates

Here’s what’s on our minds right now.

One Last Push: How to Boost Holiday Sales

Take advantage of key data segments to hone in on your audiences via custom data segments. We provide examples of audience segments available via our data providers, which can be activated across digital and addressable channels, just in time for one last holiday push.

Media Impact Report #30 | Advertising Marketplace Updates

In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.

Media Impact Report #29 | Advertising Marketplace Updates

In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.

Media Impact Report #28 | Advertising Marketplace Updates

In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.