In this edition: Sports fans are loyal viewers and eager for the return of live sports. Ad-supported OTT is gaining more viewers, with 78% of U.S. consumers willing to see ads to access free streaming content. Digital device listening crossed the 50% threshold for the first time during the COVID-19 pandemic.
In this edition: Our advanced analytics partner sharing its POV on measurement during the Facebook boycott, streaming media consumption continues to rise, and some sports leagues are preparing to return soon, but others will not.
In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront recap from our media team.
In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.