Take advantage of key data segments to hone in on your audiences via custom data segments. We provide examples of audience segments available via our data providers, which can be activated across digital and addressable channels, just in time for one last holiday push.
In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.
In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.
In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.