Insights & Updates

Here’s what’s on our minds right now.

Celebrating Mirrors in Mainstream Media

Black women have had almost no mirrors in mainstream media, which often reflects stereotypes rather than their beauty and complexity, leaving them feeling devalued and inaccurately portrayed. But while 2020 has been a tumultuous year, it’s led to more mirrors in the media for Black women. In my pursuit of relentless optimism, I do see the industry attempting to evolve.

COVID-19 Consumer Research Wave III

Wave III of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.

Three Key Tactics for DTC Marketers This Holiday Season

The fourth quarter of 2020 is already shaping up to be a complicated one for advertisers. Our Director of Strategic Partnerships offers three media environments in which advertisers should rest assured that their dollars will work exceedingly hard this holiday season.