Insights & Updates

Here’s what’s on our minds right now.

Video Media Consumption Trends

As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging.

A DTC Creative’s Report on the State of OTT

What's driving DTC creative trends for OTT advertising? This article explores how DTC brands are shaping their creative, evolving approaches to execution and why DTC brands need DTC creative experts.

Rain the Growth Agency Expands Digital Capabilities

Rain the Growth Agency is expanding its digital capabilities to support clients with the latest tools and technology to drive transformational growth. The addition of new roles and expertise will support continued growth in OTT investments, paid search and paid social advertising.

Social Media Trends & Takeaways: How to Read the Numbers

The pandemic has continued to encourage consumption of social media content across platforms. Implementing a diversification strategy with bespoke assets for each platform is key to capitalizing on user trends.