Insights & Updates

Here’s what’s on our minds right now.

How Advanced Analytics Are Shaking Up TV Ad Buying

For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.

The Reality Of Augmenting Television

If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.

Chasing Cultural Relevance In The Age Of OTT

In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?