If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.
Insights & Updates
In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?