I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.

With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.

I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.

Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric?