The new advertisements were concepted, developed and produced by Rain the Growth Agency for the OOFOS 2021 Brand Campaign. The direct-to-consumer advertising agency is now the full AOR for the recovery footwear brand.
Insights & Updates
The DTC advertising agency is handling media and analytics for the mental health telemedicine company that offers high-quality medication management, counseling, and therapy for anxiety and depression.
In this edition: Linear TV is in high demand, so advertisers need to plan ahead and secure inventory in advance. The Upfronts will continue through May, virtually. Consumer privacy updates are impacting platform targeting, tracking and measurement
Panelists shared their stories of breaking into the industry and professional tips. We have found that Black talent rarely secured their position through the traditional application process. Instead, it often began as a conversation with someone who became their sponsor or advocate within these companies, who then opened their network by offering them a referral or even a position on their team. These conversations took place at gyms, through cold email outreach, at conferences, on trains, and even at work. Our panelists highlighted these journeys and shared resources on how to break into the advertising industry.