Insights & Updates

Here’s what’s on our minds right now.

Marketing to Boomers: Developing Content that Resonates

Given the sheer size and buying power of this consumer segment, Boomers have long been the targets of marketing. However, what worked in the past to appeal to the “Me” Generation may not be as applicable now—or might it?

New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide, Your OTT Market on Demand. The guide’s three sections cover over-the-top (OTT) basics, details on viewer demographics and five OTT advertising forecasts.

March 2022 Media Impact Report

The March 2022 edition of the Media Impact Report includes insights on marketing to Boomers, highlights from an empowering female founders webinar and details about the Google Premier partnership.

Updates: Planning for a Cookieless Future

Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated Chrome will no longer allow third-party cookie tracking. Here are three recent updates for marketers to track.