Was anybody really prepared for COVID-19? In Oregon Business Magazine's "Storyteller-in-Chief" series, our CEO, Michelle Cardinal, writes about her strategy for surviving the economic storm caused by the pandemic. Among other things, preserving company culture is crucial right now.
Insights & Updates
In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video, native and paid social.
Wave II of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.
In this edition, we are focusing on emerging players in the digital video ecosystem, the continuation of favorable marketplace conditions for advertisers, and how brands are making a shift to empathetic and/or informative messaging in response to COVID-19 and can now target specific audience affected by the pandemic.