Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #13 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn. 

Let’s Talk About Racial Inequity. Send Me a Note

In the face of ongoing racial injustice in our country, many companies have been forced to acknowledge the racial inequity within their organizations, leadership teams and boards. We need immediate efforts in an industry [advertising] notoriously lacking in diversity.

Keeps Launches New Advertising Campaign

The leading specialty telehealth provider, Thirty Madison, taps Rain the Growth Agency to bring awareness to its clinically proven, online hair loss treatment solutions

Media Impact Report #12 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we explore the new shopping updates by Google and Facebook, the reemergence of sports programming, and the leveling off of television viewership overall as Americans become more mobile.