Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.

R2C Group, the data-driven creative and media agency, announced today that is has hired Patrick Acosta as SVP, Media Director. Acosta will be responsible for a team of 60+ media planers and buyers across three offices nationwide, managing strategy and growth for the TV, digital, radio, and print practice.

There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.

Let’s take a hard look at how he’s managed his brand in the past…