Through the years those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales.

R2C Group announced today that it has been selected as the TV creative and media agency for Blinds.com, the #1 online provider of blinds, shades, shutters, and draperies in the United States.

There were plenty of ad tech companies at Cannes and that is no surprise because “Programmatic TV Buying” is a resurgent hot topic.

Check out R2C Group's newest brand campaign! The R2C Group NPR spots have launched around the country, so make sure to tune in.