Everything was measurable, and everyone was confident in their decision-making – until they weren’t.

R2C Group announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace.

In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.

2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.