Are We Measuring TV Ads With The Equivalent Of The Click-Through Rate?
Everything was measurable, and everyone was confident in their decision-making – until they weren’t.
Everything was measurable, and everyone was confident in their decision-making – until they weren’t.
R2C Group announced today that after a formal review it has won the media account for LendingTree, the nation’s leading online loan marketplace.
In spite of a lack of targeting, TV advertising continues to grow, albeit slowly. The old black box on the living room wall still moves needles for a lot of businesses.
2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.