The Trump win against Clinton will be analyzed for decades. But as a shallow advertising guy, I can't help but look at this historic turn of events for my own mercenary purposes.
A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.
For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.
If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.