Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.
Insights & Updates
Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.
I’ve since hired many young people with degrees aligned with our professions with great success. But a young person with a degree in marketing analytics? I want that person. Like, yesterday I needed them. Here’s why.