For the last 50 years, brand advertising has focused on building awareness, while direct response used its power to increase sales. But in a TV marketplace where change is constant, this dichotomy is falling by the wayside.
Insights & Updates
If virtual reality (VR) and augmented reality (AR) aren’t in your video vocabulary yet, they probably should be. These new technologies represent the most significant evolution to the video medium since color television.
Several years later, the definition of the Gig Economy remains elusive: Is it the sharing economy? The digital economy?
In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.