As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

Christmas (and the advertising that goes with it) doesn’t have to be hyperbolic. It doesn’t have to change your life. But there’s no need for it to be dull.

Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.

Not all online video ads are reaching consumers correctly. Here are some guidelines to consider when developing creative.