Insights & Updates

Here’s what’s on our minds right now.

AI Will Disrupt Advertising Media, But Not the Way You Think

AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.

Is Caring Good For Business?

Is caring good for business? Spoiler Alert: It is. While businesses are typically focused on increasing their profits, they also need to pay attention to people in need.

Digital Attribution Technologies Can Stall Business Growth

In the world of advertising attribution, everything is somewhat right and wrong. But, if brands want to get closer to the truth, at the very least they need a way to account for people who will purchase from them regardless of any media they may buy, and then go from there.