Insights & Updates

Here’s what’s on our minds right now.

Rain the Growth Agency Enhances Suite of Proprietary AdTech Tools

Rain the Growth Agency has announced enhancements to their proprietary adtech tools, MindReader™ and ConsumerID™, as well as advancements in processes to enable clients to develop more intelligent marketing strategy and better measure campaign KPIs.

New Guide Explores OTT Basics, Demographic Groups and Advertising Forecasts

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has published a new guide, Your OTT Market on Demand. The guide’s three sections cover over-the-top (OTT) basics, details on viewer demographics and five OTT advertising forecasts.

Updates: Planning for a Cookieless Future

Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated Chrome will no longer allow third-party cookie tracking. Here are three recent updates for marketers to track.