What happened to the loyal sports fans when COVID-19 caused all activities to come to a grinding halt? The cancellation of live sports was very upsetting to many fans and created a massive hole in many advertisers’ media buys. There has been so much uncertainty lately, but one thing is certain, these sports fans are loyal. Marketers have been hard pressed to find ways to fill the void of live sports on their media buys, but the wait for the original impressions draw is over.
Insights & Updates
In this edition: Our advanced analytics partner sharing its POV on measurement during the Facebook boycott, streaming media consumption continues to rise, and some sports leagues are preparing to return soon, but others will not.
In this edition: Our agency's POV on Facebook, and the ensuing boycott amongst major advertisers, the latest media consumption stats for TV and Audio, and a NewFront recap from our media team.
In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.