Insights & Updates

Here’s what’s on our minds right now.

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

The Cult Of Accountability

With so shockingly few converts, it’s easy to believe that the mantle of “accountability” in television advertising (really, advertising in any of its forms) would feel like a fringe form of faith.

It May Work at Costco, But Stop Buying (Advertising) in Bulk

Like the automakers and financial institutions, these agencies are slow moving, bulky organizations with massive teams and billions of dollars in assets. When you combine all of these factors, something is bound to go wrong, right?

A Programmatic Promise

There were plenty of ad tech companies at Cannes and that is no surprise because “Programmatic TV Buying” is a resurgent hot topic.