Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.
Insights & Updates
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.
Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.
Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content.