Insights & Updates

Here’s what’s on our minds right now.

The Low-Risk Decision To Pause Facebook

Advertisers that vowed to boycott spending on Facebook have passed the halfway point of that commitment, and brands will soon know the impact of taking a stand against a major advertising platform.

Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Our advanced analytics partner sharing its POV on measurement during the Facebook boycott, streaming media consumption continues to rise, and some sports leagues are preparing to return soon, but others will not.

Media Impact Report #14 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.