Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #20 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Consumer holiday shopping is predicted to be moving away from retail and happening more online. Streaming services are seeing large subscriber gains creating more opportunity for advertisers. And as the election grows closer, News viewership remains high and is predicted to remain high beyond election day.

Media Impact Report #19 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Dynamic pricing trends in digital remain consistent between battleground states and the remainder of the U.S. The rate of cord cutting continues to accelerate this year, meanwhile TV viewership remains steady.

Agency Founder and True Trailblazer

Michelle Cardinal has been announced by Campaign US as an honoree of its 2020 40 Over 40 list. As the CEO and co-founder of Rain the Growth Agency, she is part of the .01% group of female founders of advertising agencies in the U.S.