The pandemic and advertisers’ behavior gave us a once in a lifetime test bed for evaluating different media strategies. As CPMs rose to new heights in 2021, some brands began pulling out of Linear TV and OTT, while others maintained their presence. This has given us a laboratory view to analyze results across several different video approaches.
In this edition: Some retail foot traffic levels have stabilized, how iOS 15 will impact email marketing, and how to target holiday shoppers.
In this edition: Our media team's coverage of the key themes from the Fall Podcast Upfront. How iOS 15 privacy updates are impacting targeting. TikTok goes shopping.
In this edition: Our media team's explanation for the shift in consumption of the Olympics, three media trends that will have lasting implications for advertisers. Plus, other media marketplace news that we’re following closely.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.