In this edition: Our media team provides full recaps of the 2021 NewFronts ("the UpFronts for digital media") and the Podcast Upfronts. Plus, an update on the impact of Apple's iOS 14.5 rollout.
The national DTC advertising agency welcomes industry veteran Mark Brown to bolster its media team with an audience-first approach.
Armed with iPhones and Zoom, the insurance brand may have forged a new ad production model with the help of Rain the Growth Agency.
In this edition: iOS 14.5 is scheduled to launch the week of April 26. Along with new features, Apple will require permission to track users. Linear TV viewership continues its slump, but the biggest drops are coming from major tent pole events. The explosion of new OTT services including Paramount+ and Discovery+ are filling the gap of Linear TV.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.