Participation in the Super Bowl is not for the faint-hearted, and running ads here is in many ways an act of faith. But if any of my clients expressed interest, I would totally counsel them to figure out a way to pony up and do it.
Insights & Updates
As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.
Christmas (and the advertising that goes with it) doesn’t have to be hyperbolic. It doesn’t have to change your life. But there’s no need for it to be dull.
Click-through rate (CTR) is a very simple, understandable metric. It makes sense. It’s so simple that it must be a decent proxy for something, right? Unfortunately, it generally is not.