Insights & Updates

Here’s what’s on our minds right now.

What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.