Insights & Updates

Here’s what’s on our minds right now.

A DTC Advertising Action Plan: Effective Ad Management Through Coronavirus Turmoil

As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.

Media Impact Report #1 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like Facebook and YouTube.