Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.
In this edition, we are focusing on new trends in streaming, search and gaming, as well as ongoing changes in the media marketplace.
Rain the Growth Agency is proud to announce two major promotions within the company - Rian Schmidt has been promoted to Chief Technology Officer, while Jennifer Eenigenburg has been appointed to Vice President of Digital Media.
In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.