Insights & Updates

Here’s what’s on our minds right now.

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

Media Impact Report #4 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we focus on new content areas for consumers to navigate from home, continued efficiency in pricing across media channels, and sports platforms looking for new ways to engage audiences.