The home-cycling brand has raised almost $450 million and revamped its marketing ahead as it looks to sustain growth.

We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?

The Data-Driven Creative and Media Agency Named 21st out of 150

OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?