There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.
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Let’s take a hard look at how he’s managed his brand in the past…
A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.
When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.