OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?
Insights & Updates
R2C Group has promoted Steve Diamond to the new role of Chief Creative Officer from Executive Creative Director.
When data is at the center decision making, advertising traditions are pushed aside. Instead, there are hypotheses that are tested, measured, and verified. Anything else is a waste of time.
Advertising, like government, moves at the speed of trust.