Why Transactional Brand Building Gets the Oscar for “Best Big Picture” Approach
Headlines across the media landscape too often focus on who won the social battle, or which commercials scored big on Twitter.
February 24, 2015
Headlines across the media landscape too often focus on who won the social battle, or which commercials scored big on Twitter.
Today, people of all generations are watching TV on their own terms -- and they’re unlikely to give up this convenience any time soon.
The end of the year always marks a time for us to think about the year past and make our New Year’s resolutions for what we want to change.
When it comes to media interaction, consumer behavior and expectations have changed.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.