The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.
Insights & Updates
TV is going away – or is it? There are significant shifts in behavior and consumption, but that large black rectangle in the living room doesn’t appear to be going away.
The U.S. is experiencing the worst ever collapse of trust in the survey’s history. So as marketers, how can we influence and ultimately persuade people who are distrustful, disengaged and exist in their own information Echo Chamber bubbles?
Remember when we thought a million bucks was a lot to pay for a Super Bowl ad? Wow, how things have changed.