Like the automakers and financial institutions, these agencies are slow moving, bulky organizations with massive teams and billions of dollars in assets. When you combine all of these factors, something is bound to go wrong, right?
Through the years those in the direct response industry have worked with many an entrepreneur to launch a product on television and offline channels to drive direct sales.
There were plenty of ad tech companies at Cannes and that is no surprise because “Programmatic TV Buying” is a resurgent hot topic.
Spring is here and so is the Upfront. So TV is on everyone’s mind whether you participate in the Upfront or not.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.