There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.
Let’s take a hard look at how he’s managed his brand in the past…
A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.
When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today.