It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.
Insights & Updates
If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").
If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?
In Part Two of this series, learn what URL hijacking is, how to identify when it’s happening to you, and how to go about protecting your brand.