Insights & Updates

Here’s what’s on our minds right now.

Agency Founder and True Trailblazer

Michelle Cardinal has been announced by Campaign US as an honoree of its 2020 40 Over 40 list. As the CEO and co-founder of Rain the Growth Agency, she is part of the .01% group of female founders of advertising agencies in the U.S.

Media Impact Report #18 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Additional media tactics for DTC marketers to consider, Facebook is showing proactivity ahead of the 2020 election, and football season has kicked off, but the Linear TV marketplace remains active beyond the Live Sports genre.

Portland Business Journal: Rain the Growth Agency Ranked Largest Creative Agency

Rain the Growth Agency ranks atop the Portland Business Journal’s list of Largest Creative Agencies in the Portland Metro Area, based on the 2019 fiscal year revenue totals provided by participating organizations. Creative development, production, and full post-production capabilities have been a staple of the agency’s service offerings since its inception in 1998. That division of the company produces an average of 30 campaigns each year, most of which include video assets used for digital and TV campaigns.

COVID-19 Consumer Research Wave III

Wave III of the MindReader COVID-19 Consumer Research study breaks out findings in four sections: Consumer Concern & Confidence, Economic Outlook & Spending, Media & Other Activities, and Advertising & Messaging.