We marketers love to imagine our customers. We want to see them, understand them and get inside their heads. Who knew that for decades these efforts have been suppressing business results?
Insights & Updates
The Data-Driven Creative and Media Agency Named 21st out of 150
OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?
R2C Group has promoted Steve Diamond to the new role of Chief Creative Officer from Executive Creative Director.