In the August 2022 edition of the Media Impact Report we cover trends shaping female boomer buying behaviors, takeaways from the ANA Digital & Social Media Conference and predictions why Google is postponing cookie deprecation.
Insights & Updates
Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. We share the main takeaways from the 2022 conference hosted in Las Vegas, Nevada.
OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might.
After a correction year in 2021-2022, the upfront TV marketplace began to stabilize with networks pushing for volume. Early reports show that they have not gotten as much volume as they were after, which is supported by eMarketer’s predictions.