The March 2022 edition of the Media Impact Report includes insights on marketing to Boomers, highlights from an empowering female founders webinar and details about the Google Premier partnership.
Insights & Updates
Adtech platforms are preparing for the elimination of cookie data for audience targeting and measurement with timing for the “death of the cookie” expected by the end of 2023, when Google has stated Chrome will no longer allow third-party cookie tracking. Here are three recent updates for marketers to track.
As traditional linear TV viewership has waned for many audiences, over-the-top (OTT) consumption has continued to grow, offering new avenues to reach consumers with targeted messaging.
Multicultural consumers are the fastest-growing population in the U.S. Here are a few ways brand advertisers can drive culturally diverse engagement.