Insights & Updates

Here’s what’s on our minds right now.

Now Is The Time To Grow Your DTC Business

Businesses of every size are feeling disruption due to the coronavirus pandemic. Just because physical retail sales have come to a halt, that doesn’t mean the same for direct-to-consumer (DTC) sales. Rain CEO + Co-Founder Michelle Cardinal explains why now is the time to grow a DTC business, and she gives four tips to help do that.

Storyteller-in-Chief: How 9/11 Prepared Me for COVID-19 (or Didn’t)

Was anybody really prepared for COVID-19? In Oregon Business Magazine's "Storyteller-in-Chief" series, our CEO, Michelle Cardinal, writes about her strategy for surviving the economic storm caused by the pandemic. Among other things, preserving company culture is crucial right now.

When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

How UX Can Shape DTC Brand Strategy

Direct-to-consumer brands disrupt traditional ways of doing business, with their delivery of a fundamentally different and improved user experience (UX) at its core. This UX is derived from a culture of engineering and software with very clear strategies, paired with a business need to deliver a desirable product…