Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #16 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: Our advanced analytics partner sharing its POV on measurement during the Facebook boycott, streaming media consumption continues to rise, and some sports leagues are preparing to return soon, but others will not.

Media Impact Report #14 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition: CCPA regulations--evaluating what changes are needed, and mapping out a compliance checklist and timeline. Understanding customer makeup to get the media strategy right in order to maximize return on investment. TV viewership has shifted with weekend levels have decreased dramatically, while weekday levels have increased.

Media Impact Report #13 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we report on linear TV viewership arriving back at pre-pandemic levels, the return of entertainment productions and sports leagues with new safety protocols in place, and how brands have benefitted historically by using consistent and relevant messaging during an economic downturn.