As experts in reaching baby boomer consumers, we're sharing market forces and influences observed from recent months specific to female boomers.

In the August 2022 edition of the Media Impact Report we cover trends shaping female boomer buying behaviors, takeaways from the ANA Digital & Social Media Conference and predictions why Google is postponing cookie deprecation.

Programmatic I/O brings the digital marketing industry together for updates and/or actionable insights for the programmatic ecosystem. We share the main takeaways from the 2022 conference hosted in Las Vegas, Nevada.

OTT and streaming video consumption continues to grow as consumers across age groups shift their video viewing habits. While that may not surprise you, who is driving that growth might.