I recently formed a small roundtable discussion on programmatic TV buying. There was a lot of interest in participating until I mentioned that I might write about it. After that, cue the crickets.
Insights & Updates
We’ve all seen the TV ads that scream miraculous product benefits for the low price of $19.99 (“and if you call you now…”).
Conventional wisdom and recent history suggest that targeting trumps context. But what if this is based on a false success metric?
Like the automakers and financial institutions, these agencies are slow moving, bulky organizations with massive teams and billions of dollars in assets. When you combine all of these factors, something is bound to go wrong, right?