In this edition, we focus on  current media usage and viewership trends, distribution updates and channel-by-channel marketplace changes since our last report.

As the saying goes, “Hope is not a strategy.” Those that act quickly will be rewarded with a stronger business position – regardless of whether they decide to cut back or invest more. Here is a five-point strategy for quickly evaluating a DTC brand’s advertising and putting into place what’s needed to succeed in the tumultuous weeks and months ahead.

In this edition, we focus on increases in news viewership, live sports coming to a halt, increased demand for TV and digital video, and lower CPMs on platforms like Facebook and YouTube.

For over 21 years our agency has been at the forefront of Direct to Consumer (DTC) marketing. As we’ve helped our clients grow and evolve, we’ve changed too. We have essentially become a new company. We need to spread the word to people who thought they already knew everything about us. The most powerful way to do that is to rebrand.