Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional TV viewing has remained the same compared to 43% for Millennials.
Insights & Updates
All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.
The Trump win against Clinton will be analyzed for decades. But as a shallow advertising guy, I can't help but look at this historic turn of events for my own mercenary purposes.
A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.