Insights & Updates

Here’s what’s on our minds right now.

Media Impact Report #10 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, our Director of Marketing Analytics provides a point-of-view on campaign measurement during the pandemic, we review new OTT subscriber data, and examine the rise of mobile device usage. 

A Summary of the Tremendous Coverage for The Fab Lab’s Digital Daycare

The Fab Lab's Digital Daycare is something that is intended for the masses. All children have been impacted in how they learn, and Crazy Aunt Lindsey & team have set out to make sure nobody misses out on learning. It's fun and educational for the whole family!

Media Impact Report #9 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we provide a league-by-league recap of the status of live sports returning. Updated data shows that linear TV viewership is starting to decline. Meanwhile, podcast consumption is on the rise, making that medium a great area to communicate relevant or current messaging.

Media Impact Report #8 | COVID-19 Pandemic Advertising Ecosystem Impact

In this edition, we are focusing on increases in streaming media consumption, new innovations like Messenger Rooms (via Facebook), and efficiencies in digital video, native and paid social.